Some of these link bait pieces started as TV marketing campaigns and then grew into effective link bait, which is not really important. What they all have in common is a fresh, original, outstanding idea ingrained into each of these pieces that we would like to share with you. May they be your inspiration and help you create something stunning on your website as well!
1 - Compare the Meerkat (comparethemarket.com), Humor
Why it worked: The association between "market" and "meerkat" is so obvious, that you can't but remember the site's name automatically. Plus, the idea itself is fresh and unusual - by the time you figure out what this meerkat is talking about, you are hooked. Oh, BTW, did I tell you he speaks with a foreign accent?
2 - Zombie Harmony (mingle2.com), Humor
Why it worked: Lots of people are horror movie fans, like to play zombies or just don't want to be like everybody else. So, people get naturally inspired to share something like Zombie Harmony site with others for kicks.
3 - ElfYourself (OfficeMax), Humor
Why it worked: First of all, the whole thing is extremely hilarious. Second of all, it's not just SOME funny little elves dancing to Christmas music - it's you and your best friends in elf costumes doing the moves you never knew you were capable of!
4 - Old Spice Man (Old Spice), Humor and Sex Appeal
Why it worked: The commercial is basically shot in one uninterrupted take, including some special effects. Plus, the idea of a commercial replying to your post or twit is just so wild - no wonder the Internet community jumped at it.
5 - One Red Paperclip (Kyle MacDonald), Free stuff and a know-how
Why it worked: Were Kyle trading equally valuable things, the story wouldn't get even a tiny share of the attention it got. It was all about pursuing your dream, going up the ladder of success, and everybody was really curious how this would end.
6 - Will it Blend? (Blendtec), discovery/experiments
Why it worked: How often do you see a laptop blended into a pile of dust? Besides, it's a new object every time. And the guy is so funny, asking his usual "but will it blend?" question in a serious tone.
7 - How sexy is your town? (LoveHoney), top-things list and curious facts
Why it worked: The UK Sex Map is a good opportunity to get some unique statistics. Just think about it, what other ways are there to find out how many people buy sex toys in your town?
8 - My Starbucks Idea (Starbucks Cafe), education/ego play
Why it worked: "My Starbucks Idea" creates a perfect opportunity for people to express themselves. Each idea is given a status, like "launched" or "under review", which shows that it's not merely sitting on the site.
9 - Entrepreneurs Can Change the World (Grasshopper), inspirational
Why it worked: People share inspirational videos a lot. Besides, even though the video is supposedly on entrepreneurs, it's pretty much of a universal nature.
10 - Man in Jeggings (Asylum.com), humor and experiment
Why it worked: Funny piece of writing, funny pictures, besides, these are not just mere speculations, it's a real life story.
Now, folks, I'm sure you've come across even more jaw-dropping, astounding links bait pieces online and must be wondering why they're not our list. If that's the case, hit me with rotten tomatoes, if you wish, but then take a minute to post a link to your favorite one on this blog. It well deserves a link, I think, - it's link bait after all!
- Reference/Source: Alesya - Link-Assistant.Com, SEM blog, Search Engine Marketing (SEM) blog